PRODUCT REASSESSMENT Research Paper Example | Topics and Well Written Essays - 1500 words

PRODUCT REASSESSMENT - Research Paper ExampleIn this article, I lead use an example of a company called Bodywise Health watering place. Bodywise Health health club is an organization go a complete day spa and body workout experiences to small medium sized lineagees that protract health services to their employees. The spa give offer massage in different variety of styles including traditionalistic massage, deep tissue work, hot stone massage, pregnancy, reflexology, sports and others. (Bplans, 2010). Treatments on body and face using the best harvest-festivals such(prenominal) as Pevonias Anti Free Radical Treatment and Vitamin C Antioxidant Facial atomic number 18 offered by the health spa. The latter also uses special latest techniques and anti aging products. The challenge The product to be foodstuffed by Bodywise Health spa will include body creams and jellies, which have different purposes on the body. The spas mission is to ensure that the client get their value wor k through quality services. The net goal is to ensure that the customer does not only comes back once but more than and more often, not forgetting other referrals. The spas main strategy is to use any opportunity available in the market their products and services to customers. Best products on creams and lotions will be employ. A classy environment that is relaxing, comfortable and deepen by smooth music, lighting, decor will be available. Feedback mechanism will also be used to get clients needs (Afuah, 2004). ... Turnover will be a major considerateness in formulating which marketing strategies to be used. Their type and their numbers are also equally important so as to bring a variety of the products to fit in the various types of customers. It will target possible clients both male and female within ten mile radius within our location at a busy plaza in the city. Both individual employees/self employed and non employed employees are also placed in the plan. In order to ac quire clients, the spas will implement a really aggressive marketing and networking in the business community through advertising in the media and going to the business premises to carry out presentations, followed by offering the best services in the health spa business. Skilled therapists and trainers include the personnel. Their prices are also competitive in the area so will reach a better financial advantage. Pricing approach includes penetration pricing, promotional pricing and premium pricing. cleverness pricing is normally put first and includes setting the prices very low to gain market share. promotional pricing comes in order to enable the business to buy for long term. Premium pricing will be used lastly which involves setting a very high price of the unique product to gain competitive advantage from the other competitors in the market. Social sites like face book, twitter, youtube will be of great marketing uphold, and also in the companys website. Sales promotion u sing short term incentives to encourage business to respond and undertake some activity and personal cutaneous senses between Bodywise Health spa and prospective business clients through face to face meetings and tele-marketing will help maintain they spas competitive edge. The success of the business is